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| Customer relationship management - Wikipedia, the free encyclopedia |
customer relationship management from wikipedia, the free encyclopedia. jump to: navigation, search for the archaeological concept, see cultural resource management the generally accepted purpose ofe contact with customers (phone, email, fax, web, sms, post, in person) [edit] operational crm operational crm means supporting the so-called "front office" business processes, which include customerpetitors, industry trends, and macroenviromental variables. it is the execution side of campaign and lead management. the intent of ema applications is to improve marketing campaign efficiencies.les web collaboration to reduce customer service costs integrates call centers enabling multi-channel personal customer interaction integrates view of the customer while interaction at the transaction when they want it. [edit] improving customer relationships crms are also claimed to be able to improve customer relationships . proponents say this is so because: crm technology can track customern companies now have on customers - see persuasion technology. however, crm does not necessarily imply gathering new data, it can be used merely to make "better use" of data the corporation alreadyon reaching every customer and developing a relationship. crm software can run your entire business. from prospect and client contact tools to billing history and bulk email management. the crm system
http://en.wikipedia.org/wiki/customer_relationship_management - 29k
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http://en.wikipedia.org/wiki/customer_relationship_management
2005-12-03 17:54:52
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