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| AW: NAMP: Direct Mail |
by wendy snader ellman arts washington, april 2003 sponsored by junk mail. advertising mail. promotional mail. by whatever name you call, direct mail may not be rocket science – but it is a science. to your audience is not enough to build a relationship. like all relationships, direct mail takes time to develop and build trust. a well-planned, ongoing mail campaign is the most efficient andree per campaign, you will be able to stay focused on the task at hand as you move through the creative development. objectives will answer the question: why are you mailing this? next, you need to; if you want them to go to your web site, give them the address. only ask them to do one thing at a time. don’t forget to give them a reason to respond – and to do it quickly. premiums, discounts,or/member/subscriber base. what do these people have in common? how are they different? knowing the characteristics that your best donors have in common will help you to find others like them. how doo different groups or segments. demographic (physical) characteristics include: · age · sex · race · income · occupation · education · household status · geographic location psychographics (beliefs to speak to your prospects. this is the difference between struggling to meet your objectives and exceeding them. wendy snader ellman is a marketing professional with more than ten years of
http://www.cultural-alliance.org/pubs/nampdirectmail.htm - 10k
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http://www.cultural-alliance.org/pubs/nampdirectmail.htm
2005-12-03 19:40:11
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