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| Marketing - Promotion - Direct Marketing |
accounting and finance economics (gcse) economics (as/a2) ict marketing people & organisations politics production & operations strategy promotion - direct marketing introduction direct covers a wide range of promotional activities you may be familiar with. these include: • direct-response adverts on television and radio • mail order catalogues • e-commerce (youective medium to achieve a customer sales response. why? • the advertiser can target a promotional message down to an individual level, and where possible personalise the message. there are at cost of a larger campaign • direct mailing campaigns are less visible to competitors – it is therefore possible to be more creative, for longer however, direct mail has severalwhich often suggests that the right to individual privacy has been breached. the direct marketing database direct mailing is based on the “mailing list” – a critical part in the? the starting point is the existing information the business keeps on its customers. all forms of communication between a customer and the business need to be recorded so that a detailed, up-to-date resource of the year - bett awards many tutor2u resources can be purchased using e-learning credits - please visit our online store for details copyright © 2005 tutor2u limited. all rights
http://www.tutor2u.net/business/marketing/promotion_direct_marketing.asp - 8k
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http://www.tutor2u.net/business/marketing/promotion_direct_marketing.asp
2005-12-03 19:41:46
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